WholesaleHomesUtah.com Privacy Policy

This Privacy Policy explains how WholesaleHomesUtah.com (“Site,” “Platform,” “we,” “us,” or “our”) collects, uses, shares, and protects your personal information when you use our services. Your privacy is important to us, and we are committed to protecting it through our compliance with this policy.

1. INFORMATION WE COLLECT

1.1 Information You Provide to Us

Account Information:

• Full name
• Email address
• Phone number
• Password (stored in encrypted form)
• Business name (if applicable)
• Physical address
• Professional credentials or licenses

Profile Information:

• Profile picture
• Biography or description
• Investment preferences (for Investors)
• Property specialties (for Wholesalers)
• Geographic areas of interest

Transaction Information:

• Property details for listings
• Contract information
• Transaction history
• Payment information
• Communication records
• Earnest money documentation
• Assignment agreements

User Content:

• Property descriptions and photographs
• Comments, messages, and reviews
• Saved properties and searches
• Notes and other content you create

1.2 Information We Collect Automatically

Device and Usage Information:

• IP address
• Device type and operating system
• Browser type and settings
• Referring website
• Pages viewed and features used
• Session duration and navigation paths
• Click-through data
• Access times and dates

Location Information:

• General location based on IP address
• Precise location (if you grant permission)
• Geographic regions you search for or express interest in

Cookies and Similar Technologies:

• Session cookies for site functionality
• Persistent cookies for user preferences
• Authentication cookies
• Analytics cookies to improve our services
• Third-party cookies for targeted advertising

2. HOW WE USE YOUR INFORMATION

2.1 Core Service Functionality

• Creating and managing your account
• Processing transactions between Wholesalers and Investors
• Matching Investors with relevant property opportunities
• Facilitating communication between platform users
• Processing payments and platform fees
• Generating transaction documentation
• Maintaining transaction records

2.2 Communication

• Sending transaction notifications and updates
• Providing customer support
• Sending administrative notifications
• Delivering marketing communications (with opt-out option)
• Sending property alerts based on your preferences
• Notifying you of relevant platform changes

2.3 Platform Improvement

• Analyzing user behavior to enhance site functionality
• Monitoring platform usage patterns
• Troubleshooting technical issues
• Developing new features and services
• Conducting market research and user surveys
• Testing new features before public release

2.4 Security and Fraud Prevention

• Verifying user identity
• Detecting and preventing fraudulent activities
• Monitoring for unauthorized account access
• Enforcing our Terms of Service
• Protecting against illegal activities
• Resolving disputes between users

2.5 Legal Compliance

• Complying with applicable laws and regulations
• Responding to legal requests and court orders
• Establishing, exercising, or defending legal claims
• Meeting tax reporting obligations
• Maintaining required business records
• Fulfilling any mandatory reporting requirements

3. INFORMATION SHARING AND DISCLOSURE

3.1 Information Shared with Other Users

For Wholesalers:

• Your profile information (name, business name, contact information)
• Professional credentials you choose to display
• Property listings you create
• Transaction history (number of deals, not specific details)
• Reviews and ratings from Investors

For Investors:

• Your profile information (name, business name if applicable)
• Investment preferences (if you choose to share)
• Reviews and ratings from Wholesalers
• Transaction history (number of deals completed)

3.2 Service Providers

We may share information with third parties who perform services on our behalf:

• Payment processors
• Cloud storage providers
• Email and communication services
• Customer support platforms
• Analytics providers
• Marketing services
• Identity verification services
• Legal and accounting services

These service providers are contractually obligated to use your information only for providing the services we request and to maintain appropriate security measures.

3.3 Business Transfers

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of company assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or uses of your personal information.

3.4 Legal Requirements

We may disclose your information if we reasonably believe disclosure is necessary to:

• Comply with any law, regulation, legal process, or governmental request
• Enforce our Terms of Service, including investigating potential violations
• Detect, prevent, or address fraud, security or technical issues
• Protect against harm to the rights, property, or safety of our users, the public, or our company

3.5 With Your Consent

We may share your information in circumstances not described above with your explicit consent.

4. DATA RETENTION

4.1 Active Account Data

We retain your personal information for as long as your account is active or as needed to provide you with our services.

4.2 Transaction Records

We retain transaction records for a minimum of 7 years for tax, accounting, and legal purposes, even if you delete your account.

4.3 Inactive Accounts

If your account becomes inactive for more than 12 months, we may:

• Send a notification about potential account closure
• Archive your data in a secure storage system
• Eventually anonymize or delete certain personal information

4.4 Account Deletion

When you delete your account:

• Personal profile information is removed within 30 days
• Your content (listings, messages) may be retained if they relate to completed transactions
• Anonymized data may be retained for analytics purposes
• We maintain information necessary for legal compliance

5. YOUR RIGHTS AND CHOICES

5.1 Account Access and Controls

You can access, update, or delete certain information through your account settings:

• Profile and contact information
• Communication preferences
• Password and security settings
• Property listings and saved searches
• Notification settings

5.2 Communication Preferences

You can control how we communicate with you:

• Opt out of marketing emails via unsubscribe links
• Update notification preferences in account settings
• Contact us directly to limit specific communications

5.3 Privacy Rights

Depending on your location, you may have specific rights regarding your personal information:

For All Users:

• Right to access your personal information
• Right to correct inaccurate information
• Right to delete certain information
• Right to data portability (receiving your data in a usable format)
• Right to withdraw consent

For California Residents:

• Rights under the California Consumer Privacy Act (CCPA)
• Annual disclosure requests
• Do Not Sell My Personal Information options

For EU/UK Residents:

• Rights under the General Data Protection Regulation (GDPR)
• Right to restrict processing
• Right to object to processing
• Right to lodge a complaint with a supervisory authority

5.4 Exercising Your Rights

To exercise your privacy rights:

• Use the relevant controls in your account settings
• Contact us at privacy@wholesalehomesutah.com
• Submit a request through our dedicated privacy portal [link]

We will respond to verified requests within the timeframe required by applicable law.

6. DATA SECURITY

6.1 Security Measures

We implement appropriate technical and organizational measures to protect your personal information:

• Encryption of sensitive information
• Secure socket layer (SSL) technology
• Regular security assessments
• Access controls and authentication procedures
• Secure data storage practices
• Regular security training for staff
• Incident response procedures

6.2 Data Breach Notification

In the event of a data breach that compromises your personal information, we will:

• Investigate and remediate the breach
• Notify affected users as required by law
• Provide information about steps you can take to protect yourself
• Cooperate with regulatory authorities

6.3 Your Security Responsibilities

To help protect your account:

• Create a strong, unique password
• Never share your account credentials
• Log out from shared devices
• Report suspicious activities promptly
• Keep your contact information current
• Review transaction notifications promptly

7. INTERNATIONAL DATA TRANSFERS

7.1 Data Storage Locations

We primarily store and process your information in the United States. By using our services, you acknowledge that your information may be transferred to and processed in the United States.

###.7.2 Transfer Safeguards When transferring data internationally, we implement appropriate safeguards:

• Standard contractual clauses
• Data processing agreements
• Compliance with cross-border transfer regulations
• Verification of third-party security practices

8. CHILDREN’S PRIVACY

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected personal information from a child, we will take steps to delete that information as quickly as possible. If you believe a child has provided us with personal information, please contact us.

9. THIRD-PARTY LINKS AND SERVICES

Our Site may contain links to third-party websites, services, or applications that are not operated by us. This Privacy Policy does not apply to those third-party services. We recommend reviewing the privacy policies of any third-party services you access through our Site.

10. COOKIES AND TRACKING TECHNOLOGIES

10.1 How We Use Cookies

We use cookies and similar technologies to:

• Maintain your session and preferences
• Authenticate your account
• Remember your settings and preferences
• Analyze site traffic and performance
• Personalize content and advertisements
• Improve our services based on usage data

10.2 Cookie Types

• Essential cookies: Required for basic site functionality
• Preference cookies: Remember your settings and preferences
• Analytics cookies: Help us understand how you use our site
• Marketing cookies: Used to deliver relevant advertisements

10.3 Cookie Controls

You can manage cookies through:

• Browser settings to refuse or delete cookies
• Our cookie consent tool [Cookie Settings]
• Third-party opt-out tools
• Do Not Track (DNT) browser signals (where supported)

11. MARKETING AND ADVERTISING

11.1 Marketing Communications

If you consent to marketing communications, we may use your information to:

• Send you newsletters and promotional content
• Invite you to webinars or events
• Inform you about new features or services
• Provide property recommendations

11.2 Targeted Advertising

We may work with third-party ad networks to:

• Display relevant advertisements on our site
• Show you ads on other websites based on your activity
• Measure the effectiveness of advertising campaigns

11.3 Opting Out

You can opt out of marketing and advertising:

• Using unsubscribe links in emails
• Adjusting preferences in your account settings
• Contacting customer support
• Using industry opt-out tools (e.g., NAI, DAA)

12. CHANGES TO THIS PRIVACY POLICY

12.1 Policy Updates

We may update this Privacy Policy periodically to reflect:

• Changes in our practices
• New regulations or legal requirements
• New features or services
• Feedback from users or regulators

12.2 Notification of Changes

When we make material changes to this policy, we will:

• Update the “Last Updated” date at the top
• Provide notice through the Site or via email
• Obtain consent when required by law

12.3 Prior Versions

Previous versions of this Privacy Policy are available upon request.

13. STATE-SPECIFIC PRIVACY NOTICES

13.1 California Privacy Rights

California residents have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:

• Right to know what personal information is collected
• Right to know if personal information is sold or disclosed
• Right to say no to the sale of personal information
• Right to access personal information
• Right to request deletion of personal information
• Right to non-discrimination for exercising rights

California residents can designate an authorized agent to make requests on their behalf. We will verify the authorized agent’s authority before responding to the request.

13.2 Nevada Privacy Rights

Nevada residents have the right to opt out of the sale of certain personal information to third parties. We do not currently sell personal information as defined by Nevada law.

13.3 Colorado, Connecticut, Utah, and Virginia

Residents of these states may have specific privacy rights under their respective state laws. Please contact us for information specific to your state.

14. CONTACT INFORMATION

If you have questions or concerns about this Privacy Policy or our data practices:

• Email: contact@wholesalehomesutah.com
• Phone: 801-784-8305

For urgent privacy matters, please include “PRIVACY URGENT” in your email subject line.

15. DISPUTE RESOLUTION

Any disputes regarding this Privacy Policy will be resolved according to the dispute resolution provisions in our Terms of Service. We are committed to working with you to reach a fair resolution of any privacy concern.

By using WholesaleHomesUtah.com, you acknowledge that you have read and understood this Privacy Policy.